In addition to the following, you agree to our Messaging Terms and Messaging Privacy Policy.

Order Verification

In certain cases, orders may be flagged for suspected fraud. In such instances, FÜM may request additional personal information to verify and process the order.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device (“Device Information”), including: web browser type, IP address, time zone, and cookies installed on your device.

As you browse the Site, we also collect information about: the individual web pages or products you view, websites or search terms that referred you to the Site, and how you interact with the Site.

We collect Device Information using the following technologies:

• Cookies: Data files placed on your device, often including an anonymous unique identifier. Learn more at http://www.allaboutcookies.org

• Log files: Track actions on the Site and collect data such as IP address, browser type, ISP, referring/exit pages, and timestamps

• Web beacons, tags, and pixels: Electronic files used to record browsing behavior

When you make or attempt to make a purchase through the Site, we collect certain information (“Order Information”), including: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

For the purposes of this Privacy Policy, “Personal Information” refers to both Device Information and Order Information.

How We Use Your Personal Information

We use Order Information to: process and fulfill orders (including payment processing, shipping, and confirmations), communicate with you, screen orders for potential risk or fraud, and provide marketing or promotional communications (where permitted by your preferences).

We use Device Information to: screen for potential risk and fraud (particularly via IP address), improve and optimize the Site (including analytics and performance measurement) and evaluate the effectiveness of marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to support our business operations, including but not limited to:

• Shopify, which powers our online store: https://www.shopify.com/legal/privacy

• Google Analytics, which helps us understand how users interact with the Site:
https://www.google.com/intl/en/policies/privacy/
   Opt-out: https://tools.google.com/dlpage/gaoptout

We may also share Personal Information to comply with applicable laws and regulations, respond to lawful requests (e.g., subpoenas or warrants), protect our rights and interests, or file carrier claims.

Behavioural Advertising

We use your Personal Information to provide targeted advertisements or marketing communications that may be of interest to you. Learn more about targeted advertising:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can manage your ad settings:

• Facebook: https://www.facebook.com/help/247395082112892

• Google: https://www.google.com/settings/ads/anonymous

• Bing/Microsoft: https://account.microsoft.com/privacy/ad-settings/ 

You can also opt out through the Digital Advertising Alliance:
http://optout.aboutads.info/

Third-Party Pixels & Cookies

When you visit the Site, log in, register, or open an email, cookies, pixels, and similar technologies may be used by our partners or service providers to associate your activity with information they or others may have about you, including your email address.

We (or our service providers) may use this information to send marketing communications. You may opt out of this type of advertising at https://app.retention.com/optout.

Do Not Track

Please note that we do not alter our data collection and use practices when we detect a “Do Not Track” signal from your browser.

Your Rights (European Residents)

If you are a resident of the European Economic Area (EEA), you have the right to: access the personal information we hold about you and request correction, updating, or deletion of your personal information.

To exercise these rights, please contact us using the details below.

We process your information to fulfill contracts (e.g., orders) or pursue legitimate business interests. Please note that your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention

We retain your Order Information for our records unless and until you request its deletion.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We encourage you to review this Privacy Policy periodically to stay informed about how we are collecting, using, and protecting your information.

Contact Us

For more information about our privacy practices, questions, or complaints, please contact us at [email protected].